Loloi vs nuLOOM Rugs: Brand Comparison

What Makes These Brands Different

Loloi and nuLOOM are two of the most recognizable names in the entry-level rug market. Both rely on machine-made construction to keep prices low, but they take different approaches to style, materials, and target use. Loloi often emphasizes a dense, low-profile pile with a muted, designer-driven palette, while nuLOOM leans into a wider variety of patterns, pile heights, and casual aesthetics.

Before choosing, it helps to understand how fiber content and construction affect performance. The Federal Trade Commission requires that textile products, including rugs, carry a label stating the generic fiber names, country of origin, and the responsible party. That means you can compare the two brands directly by reading the label on any rug you consider. Look for terms like polypropylene, polyester, viscose, or wool, and note the percentage of each. This label is your primary tool for judging quality, especially when you are looking at similar price points.

For a deeper look at how these factors play out, see our guide to rug material comparison and rug construction types.

Construction: How They Are Made

Both brands use tufted and woven machines that create a consistent, durable surface. The main difference lies in the backing and pile density. Loloi rugs often feature a low, tight pile that resists crushing, making them suitable for high-traffic living rooms and hallways. nuLOOM offers both low-pile and high-pile options, including shag styles that add softness but require more maintenance.

Machine-made rugs typically fall into two categories: tufted and woven. Tufted rugs have yarn punched through a backing and then secured with a latex adhesive, while woven rugs are produced on a loom with the yarn interlocked. Woven construction tends to be more durable and lies flatter, but it is also more expensive to produce. Both brands offer a mix, so check the product details or label to see which method was used.

The backing type also matters. Look for a latex or cotton backing that lies flat and grips the floor. A well-constructed rug will have a secure edge finish that prevents fraying. For details on how backing affects performance, see our article on rug backing types and for pile height, check rug pile height explained.

Style Range: From Boho to Traditional

Loloi is known for a curated collection that blends modern minimalism with traditional motifs. Their rugs frequently feature subtle geometric patterns, distressed florals, and a muted color palette that fits transitional and farmhouse interiors. If you want a rug that anchors a room without shouting, Loloi is often the safer bet.

nuLOOM, by contrast, casts a wider net. You will find bold boho prints, vivid Persian-inspired designs, soft shags, and even outdoor collections. Their catalog is built for shoppers who want to experiment with color or match a specific trend. For example, nuLOOM has a dedicated line of outdoor rugs that use solution-dyed polypropylene to resist fading and moisture, which is a practical choice for patios and sunrooms.

When choosing between the two, think about the room you are decorating. For a formal dining room or a living room with neutral furniture, Loloi's understated patterns may blend seamlessly. For a child's playroom or a casual den where you want a pop of color, nuLOOM's variety lets you find something playful. For examples of the range, browse our boho rug guide and our contemporary style guide.

Material Choices: Synthetic Fibers Lead

Both brands rely heavily on synthetic fibers. Polypropylene is the most common because it resists moisture, stains, and fading, making it a strong choice for dining rooms and entryways. Polyester offers a softer hand and is often used in shag and washable lines. Viscose appears in some Loloi collections to add a silk-like sheen, but it is less durable and can crush under heavy furniture.

Wool is rare in both brands' budget lines, but you may find it in a few higher-priced pieces. Wool is naturally stain-resistant and durable, but it is also more expensive and may shed initially. The fiber content label, which the FTC requires, will tell you exactly what you are getting, so you can avoid surprises. Pay attention to whether the rug is solution-dyed, which means the color is added during fiber production, or piece-dyed, which can fade more quickly.

For more on how these materials compare, see our synthetic fiber comparison and fiber blends guide.

What About Indoor Air Quality?

New rugs, especially those made from synthetic fibers, can release volatile organic compounds (VOCs). The EPA notes that VOCs can come from building materials and furnishings, and their concentrations are often 2 to 5 times higher indoors than outdoors. Ventilating the room when you first unroll your rug can help reduce exposure. Open windows, run a fan, and give the rug a day or two to air out before placing it in a closed room.

To limit off-gassing, look for rugs that carry third-party certifications such as the Carpet and Rug Institute's Green Label Plus, which identifies products with low emissions. While neither brand universally applies this label, it is worth checking the product page or label. You can also look for rugs that are free of latex backing if you are sensitive to that material. The Carpet and Rug Institute also publishes installation standards and cleaning standards that can help you maintain a healthy indoor environment.

For more on this topic, see our rug off-gassing guide and rug green certifications.

Care and Maintenance

Proper care extends the life of any rug. Vacuum regularly, but avoid using a beater bar on high-pile or shag rugs. For spills, blot immediately with a clean cloth and avoid rubbing, which can push the stain deeper. Check the care label for specific instructions, as some rugs are only safe for spot cleaning while others can be machine washed.

Both Loloi and nuLOOM offer washable lines, which are convenient for families with pets or children. These rugs are typically made from polyester or a polypropylene blend and can be cleaned in a standard home washing machine. If you choose a non-washable rug, use a rug pad to prevent slipping and reduce wear on the backing. For more tips, see our rug care and cleaning article.

What to pick for your use

Questions

Are Loloi and nuLOOM rugs handmade?

No. Both brands produce machine-made rugs using tufting or weaving machines. This keeps costs lower than hand-knotted rugs, but the construction is still durable and consistent. Machine-made rugs are often more affordable and easier to replace than their handmade counterparts.

Which brand has better quality?

Quality depends more on the specific rug than the brand. Look at the fiber content, pile density, and backing. Loloi often feels denser, but nuLOOM offers more variety in pile height and style. Read the label to compare fiber and construction. Also, check for certifications like the Carpet and Rug Institute's Green Label Plus if indoor air quality is a concern.

Are these rugs safe for homes with kids and pets?

Most are made from stain-resistant synthetic fibers like polypropylene or polyester. Choose a low-pile rug with a non-slip backing or use a separate pad. Washable options are also available, which simplify cleaning. For high-traffic areas, consider a dense low-pile rug that is easier to vacuum. Check our pet-specific guide for more tips.

Do Loloi and nuLOOM rugs off-gas?

New rugs can emit VOCs, especially those with synthetic fibers or latex backing. The EPA advises increasing ventilation when new furnishings are introduced. Look for rugs with low-emission certifications like Green Label Plus from the Carpet and Rug Institute. You can also unroll the rug in a well-ventilated area for a few days before placing it in your living space.

Can I machine wash a Loloi or nuLOOM rug?

Many rug lines from both brands are machine washable, but not all. Check the care label or product description for the specific rug you are interested in. Washable rugs are typically made from polyester or a polypropylene blend and come in low-pile constructions that fit in a standard home washer. Always follow the manufacturer's instructions to avoid damage.